Counterfeiting is intensely imbedded in our lives as it is being practiced since ancient times. Counterfeiting not only implies to the clothing, apparels, watches and the software technologies, but also the pharmaceuticals mainly because of their higher market share, ease of production and greater profit margins. The review provides deep insight into the era of counterfeiting, the market share fuelled by the counterfeit medicines and the impact of these counterfeit medicines on the consumers worldwide. Review also focuses on what drives the counterfeiting and what shall be the necessary steps to be taken at the consumer and/or government level in order to reduce the chances of counterfeit drugs illegally entering into the legitimate distribution channels. With this huge impact on revenue and lives of people, manufacturers presently resort to the novel anti-counterfeiting techniques to keep track of their product and distinguish fake from the real ones.
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